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Why is the search engine positioning important?
According to Inktomi, the web represents
in March 2000, more than 1.5 billion of web pages and 6.8
million servers. In such conditions, it is vital to take the
search engine positioning of its pages or its site seriously!
Indeed, if the conception of a site constitutes of a major
stage of your introduction on the web, its positioning will
permit you to create the traffic. All ultimate goal of a search
engine positioning summarizes itself in these three words:
to " Create the traffic ". " Without visitors, a site web
looks like a tablet stocked on a shelf ".
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What is optimized search engine positioning?
Contrary to the established beliefs,
it is not the quantity of submissions you make into directories
and search engines that will surge the traffic. Rather, it
is the quality and the rigor of this submission process as
well as the scrupulous follow-up of the search engine positioning
to the case by case. Optimizing a website positioning lies,
in the first place, in the optimization of its structure and
content while increasing its visibility surface for search
engines or while optimizing its description and its indexing
into directories. Positioning relies on a number of variables
such as to well know the web-user, his habits of research,
the KEYWORDS that he mostly uses …etc. Also to know engines
and directories of research, their CRITERIAS OF INDEXING and
ordering, their habits, as well as their different TECHNOLOGICAL
EVOLUTIONS. It is thanks to these various variables that a
good positioning will be able to launch a site among the first
results of research the most consulted that statistically
often limits itself to the first two pages. Is the search
engine positioning more efficient than an advertising countryside?
In spite of the increasing number of sites, the MOST ECONOMIC
means to take off the traffic on your site is definitely the
search engine positioning. It is for this reason that it is
today indispensable to confide the task to specialists (us!!
:o) ) That will secure all odds to reach your visibility objectives.
Yes, the traffic generated by search engines is distinctly
more qualified! The visitor who arrives on your site normally
searches for a precise thing; whereas in the case of an advertising
countryside, it is very often the simple curiosity that pushes
the visitor to click. On the other hand, the cost of the visitor
is two to three times less elevated.
Abc-webmarketing presents an offer
of three products:
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