Study

A. Analyse and expertise:

• Competitive analysis : Thanks to this analysis, we could determine the competitive environment in which evolves your site. A summary analysis define the profile of your competitors and their presence in the most popular search engines.



• The technical analysis : This analysis allows us to discover the technical characteristics which make your site invisible in search engines. Adequate techniques of optimization will be defined, thanks to this analyze, to garantee the best result.



• Marketing and semantic analysis : This stage concentrates on the choice of the strategic keywords. This choice is based on criteria allying, at the same time, the customs of the Internet users' research and your current competitive environment: - Conception of priority keywords.
  - Definition of secondary keywords.

B. Strategy application :

A global optimization of your site will be made so that it obtains the best classification in the major directories and search engines.

• Analysis of the server structure and selection of the most relevant pages to optimize according to their technical characteristics.



• Selection of search engines and directories in which the positioning of your web site should be optimized.



• Integration of keywords, titles and suitable contents by taking into account the classification criteria of the search engines most used by the target aimed by your site.



• Wording of the descriptions adapted to every search engine or directory.



• Registration in search engine with personalized description.



• Registration in the regional and specialized directories.



• Submission of all the pages optimized in search engines.



• automatic Submission in the English-speaking search engines.

C. Result and follow-up :

A classification test of the main keywords on the main search engines and an analysis of the site location is supplied to the customer to notice the results of the already accomplished action of web positioning.

A quarterly follow-up is made to keep and improve the positioning of the site in search engines. In an unstable and dynamic environment, such as the world wide Web, this action is as important as all the previous stages of the optimized positioning.